Hey, I’m Jason
I work as a CMO for founders/brands in the info and coaching space looking to scale to $1M/mo.
I’ve worked in this space for over 10 years, spent $20M+ on ads and generated $80M+ in results.
About
Before working inside other companies, I built my own. First an agency to $50k a month, then a coaching business to $100k a month. This year I launched a course for a big YouTube personality that generated $700k+.
My focus is creating the right offer structure that includes pricing, ascension and cross-sells. I then focus on acquiring new customers profitably through organic content, ads and affiliates. I optimize sales processes and teams to maximize conversion rate, then I ensure delivery is focused on generating the maximum LTV possible.
I put a heavy emphasis on leverage, which is my main use for AI. I look at every challenge and find ways to solve it with AI, or upskill a team member with AI. I build my own tools only when they will have a direct impact on sales. On the $700k launch I built an ad creative builder, an approval page for the founder, live daily sales reporting, the entire sales page and more.
Outside of work, I’m a husband and dad of two, and I enjoy boxing. I’ve even had a few amateur fights.
Results
- A music education brand$565k in a five-day launch, then $125k more on the re-open.
- UGC agencyScaled to $245k/mo through organic content and outbound sales.
- Real estate coachRebuilt the sales process and doubled the close rate. Scaled to $120k/mo.
- Online dating coachCreated a low-ticket ascension funnel, and used paid ads to scale to $250k/mo.
- An info product business$120k in a weekend from a list under 10,000.
- My own coaching businessScaled to $100k a month. Took over 3,000 sales calls and enrolled 2,000+ clients.