I’ll be the first to admit, writing this story is extremely difficult

Where do I start?

What do I leave out?

What do I keep in?

I’ve decided to do this in one take, no filter, no breaks just share what comes up and out. So let’s dive in.

Growing up I loved sports, specifically soccer (I’m sorry I have an American Son and live in America, I have to say soccer now). I’d come home from school play outside with my brother for 3-4 hours, eat dinner, play some more in the house, then crash every night.

Then I went into high school, where I represented my city and also my school. I’d train every single weekday, with Tuesdays and Thursday being back to back sessions. I’d play for my school on Saturday, then for my city on Sunday.

Some how I was never tired, I never slowed down at all.

We played an international tournament when I was 15. I was scouted to trial for Nottingham Forest in England and Malaga in Spain. I spent a month learning Spanish, only to discover the person who scouted me wanted me to play for his team Notts County in England, as he was employed by them after the tournament.

So off we went, just my Mum and I. It was an incredible year, plenty of downs, plenty of ups. The big issue I faced for the first time in my life was the “mental game”.

I didn’t have it, I was scared on the ball, scared to speak up and just overall “soft”.

When I returned home to Australia, I took the opposite approach to being soft and became “hard as F***”. Although I was tiny, I’d tackle anyone and put them in the ground.

So much so that I was suspended for a game, then the coach benched me for my Senior send off game.

I hated that coach. So when he subbed me on the field, I knew I was going to score.

I got the ball dribbled far to many players and scored the match winner. He was up on the hill watching. I stared him down and pointed at my school badge on my chest.

It was a F*** you of sorts. He smiled.

Looking back now, I think he knew. He knew that I needed to play with that fire, but it needed to be directed at a good cause, not directed at hurting others because I was once soft. I’ve seen the coach since, and thanked him immensely for the harsh lesson. It was one I needed to learn.

Being invested so heavily into sports, school was on the back burner. My grades were dreadful and my attendance was even worse.

After that game, little did I know my Mum was contacted by a family friend watching. He said he will get me a scholarship to a university in America.

But because of my poor grades I had to sit out my first year of playing… that sucked.

College was fun, I partied harder then I should of, but overall I enjoyed that side of things, it’s something I never really did in High School.

College shaped my life very well. I know I know an entrepreneur who doesn’t berate college. I was an idiot at 18-22, what better place for an idiot to learn about himself then with a bunch of other idiots trying to find themselves to.

I eventually fell in love with business. I studied entrepreneurship in my undergrad. The main professor sold his company for $40m got bored and decided to teach a college class or two. He got me into entrepreneurship.

I stayed an extra year, getting my MBA (which is collecting dust in an attic somewhere). Then came back to Australia. I was looking for a job. But no one would hire me.

I had a New York City Internship, great grades (I know what a turn around), and overall great experience. But no one wanted to hire me. I hustled for a few months, until my Dad said: “Hey Jase, why don’t you start your own business? You can work at my warehouse on the side while you do”

I said: “Ok”

And that’s how my first business was started. I told my Mum, she got me my first lead, which I turned into my first client.

It took me a few years to quit my full-time job. I struggled a lot. Not much money, not much energy, things were tough. But eventually I got to a point where I could bring on my brother and we both could work full-time in our business.

We grew our little marketing agency, we grew it really well. But something felt horribly off.

I dreaded work. I didn’t like our clients, I was bored with ads, I hated creating content. It was a mess.

We decided to start a Facebook Group to get more clients… That changed our life.

We got maybe one or two clients from that group. But we had thousands of other agency owners asking us “How did you do it?”. We created a free course just helping people out. We didn’t know coaching was a thing back then.

Then we decided to make a $600 coaching program. 10 people signed up. Our minds were blown. We had 1-1s, group calls, text groups etc. It was crazy for only $600.

Our lives were forever changed by the decision to start that group. I woke up in LOVE with what we were doing, with who we were serving. It was incredible.

Our business evolved from that, we started creating our own coaching programs, charging higher and higher prices. It all just ‘worked’.

We started investing into mentors, coaches etc. We’ve spent well over $100k in mentors at this point. And will probably spend another $100k more in the coming years.

There’s a lot more to this story

The New York Internship

The Chargebacks

The nightmare clients

The F*** ups

The Highs

I could go on and on.

But this paints the picture clearly for you.

Who I am, what I stand for and why I do things.

I’m grateful for your time and I will see you in the next edition…